Large Account Management Process. Key account management, also called kam, is the process of going after, winning, and keeping key accounts. This refers to customer accounts that businesses manage separately from.
Activate a large account management process strategy to turn your best customers into permanent external assets * trends and market forces: Understand your customer situation in detail, the people, the trends in their industry, their business challenges and demonstrate your value in helping them with their business opportunities. The account manager is the point of contact for the assigned accounts (i.e., clients) and the liaison between the clients and the sales and customer service teams.
Strategy • Create A Key Account Strategy Driven By Your Corporate Strategy • Build A Competitive Growth Strategy That Defines Growth Sources And Key Account Added Value
The large account management process (also known as lamp) focuses on planning for and managing relationships within strategic accounts. It's a great way to stimulate discussion and get the creative juices flowing. The next phase of your strategic account management plan should be to lay out an angle of attack based on the information outlined in your portfolio.
Understand Your Customer Situation In Detail, The People, The Trends In Their Industry, Their Business Challenges And Demonstrate Your Value In Helping Them With Their Business Opportunities.
A key account manager (kam) typically provides dedicated resources, unique offers, and periodic meetings to turn buyers into business partners. Far too often they spend their time in the weeds focused on individual opportunities while losing sight of the big picture and overall account strategy. The plan also needs to be a current document which is updated as progress is made on initiatives, or changes happen in the account.
The Core Concepts Have Been Widely Debated, But Are Generally Still.
Strategic account managers must possess strong business acumen. The famous management rule applies in this case too, where 80% of your profit will come from 20% of your strategic accounts. Key account management, also called kam, is the process of going after, winning, and keeping key accounts.
Define All The Important Information About Your Client Relevant To Your Account Plan.
This role is all about communication and relationships. Build and agree your 2 to 3 year strategy with your customer. A key account management process is required to manage key accounts, which may require more nurturing, different skills, and utmost attention than other accounts.
What Is A Key Account?
Key account management (kam), also known as strategic account management, is a concept which first emerged in the 1970s. This account management process is an excellent framework for key account managers today. These accounts make up the majority of the business' income.